In the online marketplace, it is important to focus on acquiring, activating and retaining FIS Internet Banking, Cash Management, Telephone Banking, and Premium Bill Payment and Presentment end-users. The key to acquiring clients is strategic, repetitive and consistent marketing.

We’ve surveyed and questioned dozens of financial institutions to learn what entices consumers to enroll and use their online services. We’ve also spoken with many leaders in the electronic commerce and financial industries about what they’ve found to be successful in gaining new users. We’ve taken what we’ve learned and developed a comprehensive suite of marketing programs specifically designed with community financial institutions in mind.

With the help of successful marketing, financial institutions can:

• Generate additional revenue
• Increase/retain market share
• Decrease operating expenses

New Client Marketing - Product Launch Marketing Campaign

Introducing a new product to your customers/members can be overwhelming. At FIS ePayments, we try to help you with every aspect of your product launch. From personalizing your marketing campaign to creating a custom marketing plan, we're here for you.

This campaign is offered to all new financial institutions purchasing Internet Banking, Cash Management and Bill Pay. It is designed to help launch your online services to your existing client base, introduce the offering to your community, educate employees and gain active Internet Banking, Cash Management and Bill Pay end-users.

Ongoing Marketing Support

After you introduce Internet Banking and Bill Pay or Cash Management, you'll want to continue to promote them. We can provide ongoing marketing support in the form of customized marketing materials and one-on-one marketing consultations.

To assist in continually promoting Internet Banking and Bill Pay or Cash Management, we've developed a variety of marketing tools you can download free of charge right from this Web site.

If you are looking for a way to reduce customer questions, help educate your employees, and increase acquisition and activation of your customers, look no further than FIS' Quick Start Guides. Each Quick Start Guide gives detailed instructions for using Internet Banking, Bill Pay or Cash Management. You can customize the guides to meet your financial institution's specific needs.

At FIS ePayments, we are constantly working to keep our clients up to date on the latest industry trends, through research and presentations.

FIS ePayments is proud to introduce a new series of Product Advisory Webinars. These webinars are held on a monthly basis and feature previews of newly developed products, information on industry topics and expert roundtable discussions.

For more information about marketing, please contact us at epayments.marketing@fnis.com or call 800. 253.5620, ext. 78127.